0800 - 0845


Registration & Welcome Breakfast

0845 - 0930

Ballroom 1

Opening Ceremony

Welcome Remarks by Ashwin Gunasekeran
Chair of ICCA Malaysia Committee

Welcome Remarks by Jason Yeh
ICCA Board of Directors and Chair of ICCA Asia Pacific Chapter

Welcome Address by Rt. Hon. Mr Chow Kon Yeow
Chief Minister of Penang

Officiating Address by Hon. Mr Yeoh Soon Hin
Penang State Executive Councillor for Tourism Development, Arts, Culture and Heritage

0930 - 1000

Ballroom 1

Journey of Discovery

Keynote Address by James Rees, ICCA President

ICCA President will be conveying a speech on the importance of ICCA, as the leading voice within the meetings industry around the world. In shaping the future and the value of the international association meetings, James Rees will be sharing some key pointers which will be focusing on the importance of engaging the association community, as well as, exploring new business opportunities and competitive advantages. As meetings have advanced rapidly over the years, the Keynote will also highlight the importance of a sustainable and effective industry.

1000 - 1045

Morning Coffee Break

1045 - 1130

Ballroom 1

The Big Picture: Asia Pacific Business Events 2020 & Beyond Outlook

In 2017, business events generated $621.4 billion (US) of direct global GDP and contributed a total global GDP of $1.5 trillion. This ranks the sector as the 22nd largest economy globally. Asia generated $271.4 billion in direct spending, third after North America and Western Europe.

Given that Asia is the largest business events market with Asia Pacific destinations snaring the lion share of global business events, how will the global market fare for Asia Pacific in the near future? What are segments that are looking positive for Asia Pacific, and how can the industry evolve to stay attractive and relevant in the increasingly digital era.


  1. Antonio Codinach, PCMA
  2. Jason Teh, PICO
  3. Bruno Simões, CMP, DOC DMC
  4. Prashant Yadav, Liberty International India

Karen Yue, TTG Asia Media

1130 - 1230

Ballroom 3

PCMA Workshop:

Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This Knowledge Exchange will provide an outside-in perspective and shed light on disruptive forces by exploring what Marriott International and PCMA have identified as macro-trends that could change the face of the business events industry. Whether it be driven by generational differences in the workforce, technological advances, attitudes around food and wellness, or new forms of media and communication, these trends have the potential to disrupt the industry as we know it.


  1. Antonio Codinach, PCMA
  2. Philip Pang, PCMA

This session is conducted by PCMA, the world’s largest, most respected and most recognized network of business events strategists. PCMA has 7,000 members and an audience of 50,000 across North America, Europe, the Middle East and Asia. With 17 chapters and activities in 30 countries, PCMA is the global leader in business events.

1230 - 1400

Ballroom 2

Networking Lunch hosted by The Meetings Show

1400 – 1445

Ballroom 1

Innovation in Business Events – What are the gaps that need to be filled for you to Grow Your Business, Diversify and Be a Front Runner


  1. Han Chiang, Orange Gibbon
  2. Veemal Gungadin, GlobalSign.In
  3. Jason Teh, PICO

Mona Manap, Place Borneo

1445 – 1530

Ballroom 1


With millennials and late Gen-X’ers dominating the corporate scene, the ante has been upped to create tactile and immersive knowledge exchange, team building and recreational events. Let’s learn from some success stories of WOW’SPIRING meetings & incentives experiences for the young and young-at-heart corporate delegates.


  1. Mike van der Vijver, Orange Gibbon
  2. Steve Armitage, Auckland Tourism, Events & Economic Development (ATEED)

Philip Pang, PCMA


Afternoon Coffee Break

1600 – 1700

Ballroom 1

Market Digest: Insight & Trends

The UK, India and Hong Kong are growing markets for Southeast Asia, especially in the corporate meetings & incentives segment. We hear from experts from those markets on insights, trends and tips on how to woo business from these exciting new markets.


  1. Ross Barker, The Meetings Show
  2. Prashant Yadav, Liberty International India
  3. Bruno Simoes, CMP, DOC DMC Macau - Hong Kong

Mona Manap, Place Borneo


0800 - 0900

Penang Kopitiam Breakfast

0900 - 1030

Ballroom 3

By Default or By Design?

Many meetings underperform in terms of outcomes and results. The main reason for this is that their programmes are created following standardized formats, such as classroom teaching. What good, effective meetings need instead of default programmes, is well-designed ones, as a result of professional Meeting Design!

In this Workshop, you will experience how Meeting Design works in practice. You will have the unique opportunity to work with pioneering Meeting Designers Han Chiang and Mike van der Vijver. They will introduce you to the Meeting Design Triangle as a tool to create more effective meeting programmes.

Don’t expect long theoretical considerations – this session will make you move your body so that your mind starts moving, as well.

  1. Han Chiang, Orange Gibbon
  2. Mike van der Vijver, Orange Gibbon

1030 - 1100

Morning Coffee Break 

1100 - 1200

CEO Deep Dive

Function Room 10

"The future belongs only to those who are adequately prepared for it.""

This session explores new strategies moving into the future, innovation and all of the factors that may influence the industry to ensure that the businesses we are in are sustainable in the future.

*By Invitation Only

Bidding Stories

Ballroom 1

Not all bid journeys are equal and end on happy note. Nor are they a walk in the park. Let’s hear from the experts as they share their bid journeys and whether they land victorious.


  1. LAr. Charles Teo, Institute of Landscape Architects Malaysia (ILAM)
  2. Jean Hendry, Tourism New Zealand
  3. Keiko Nishimoto, Kyoto University
Angeline van den Broecke, Kuala Lumpur Convention Center
1200 - 1230

What's the Buzz: Revel Music

Ballroom 1

Get ready for an energising, invigorating and musical experience that will leave you buzzing for more!

Chief Facilitator: Richard Michael, Asia Ability 

1230 - 1400


1400 - 1445

Where Fairy Dust Meets Business Events

Ballroom 3

Elevating delegate experience is creating quite the buzz in our industry. How can you create immersive experiences so that your clients will talk about your events for years to come?


  1. Eric Abramson, GL Events
  2. Mala Dorasamy, Malaysia International Trade and Exhibition Centre
Joel Pascual, Philippine Association of Convention and Exhibition Organizers and Suppliers

“Sustain-Ability” in Business Events

Ballroom 1

Sustainability has been a hot topic for years – so why is it taking so long for the BE industry to catch up? Our industry has a bigger role to play in measuring and promoting sustainability. How are we going to create and develop best green practices?


  1. Ashwin Gunasekeran, Penang Convention & Exhibition Bureau
  2. Mandy Luk, AsiaWorld Expo
  3. Trần Gia Ngọc Phương (Gia), Ariana Convention Centre Danang

Karen Yue, TTG Asia Media

1445 - 1615

Ballroom 3

Building a Legacy for the Future
How can association meetings help your destination build a legacy for the future? Is it possible for association meetings to help formulate and drive solutions for challenges your community is facing? This session explores the potential of meetings beyond the economic impact.

Key Takeaways:

  1. Understanding the importance of legacy and legacy planning
  2. How to communicate your legacy effectively

Facilitator: Gary Grimmer, GainingEdge


  1. Amelia Roziman, Business Events Sarawak
  2. Steve Armitage, Auckland Convention Bureau

1615 - 1645

Afternoon Coffee Break 

1645 - 1715

Ballroom 1

Closing Keynote by Robin Sieger

Individual and organisational success is not and never has been a matter of luck. We live in more uncertain times than ever before with customers having greater choice, competition becoming ever harsher and margins being squeezed ever tighter. This consequently causes increased uncertainty, executive indecision, and a lack of risk-taking in a volatile market-place.
What really is going to happen in the future?
The easy answer is that no one knows. However, there are companies and individuals that throughout the past 70 years have succeeded in uncertain times. This is not because they had a crystal ball. Instead they understood the principles behind creating success at both a personal and professional level, they weren’t lucky, rather they focussed making change happen - rather than having change happen to them — a subtle but critical difference. This informative and upbeat keynote about creating success will demystify popular management jargon and business ‘fads’ of the past and focus on what you can do to create a positive approach to the changes we may face in shaping the future we want.

Keynote Speaker Robin Sieger is a businessman, best-selling author and an acknowledged thought leader in the creation of success cultures. 

1715 - 1800

Ballroom 1

Closing Ceremony

1800 - 2100

SPICE Rooftop Garden

Finale Party Hosted by Penang Convention & Exhibition Bureau and Setia SPICE Convention Centre

Please note, that the sessions including timings, format and speakers are subjected to change without prior notice.

The BE @ Penang is run concurrently with the ICCA Asia Pacific Chapter Summit. Sessions indicated in BLUE on Day 1 are for BE @ Penang delegates. All other sessions are opened to both the BE @ Penang & ICCA Asia Pacific Chapter Summit delegates.