Why Attend

BE @ Penang returns for the fourth edition this Dec 5 - 6 Dec at the Setia SPICE Convention Centre.

Themed BE OF THE FUTURE NOW, BE @ Penang 2019 takes place concurrently with the inaugural ICCA Asia Pacific Summit 2019. This means you get two conferences at the price of one!

  • Learn winning strategies that have put Asia Pacific on the global business events radar
  • Gain expert insights on business events outlook for 2020 and beyond
  • Tap into the collective wealth of knowledge and experience of business events leaders and trendsetters
  • Identify new areas of business within the events industry
  • CEO Deep Dive facilitated by international leadership expert Roy Sheppard
  • Closing Keynote by Peak Performance Expert and author of Natural Born Winners Robin Sieger
  • Network with the leaders and influencers of business events in Asia Pacific at the joint ICCA Asia Pacific Summit 2019 and BE @ Penang 2019 social events

Who Should Attend

  • Convention & Visitors Bureaus
  • Government Ministers & Agencies
  • Professional Conference Organisers
  • Professional Exhibition Organisers
  • Convention Centres & Event Venues
  • Hotels & Resorts
  • Destination Management Companies
  • Association Management Companies
  • Meeting & Incentive Planners
  • Corporate Agencies
  • Event Technology Providers
  • Event Organisers & Suppliers
  • Hospitality & Events Students

What are you Paying for?

  • Morning Breakfasts

    Morning Breakfasts

    Enjoy classic Penang breakfast offerings and awaken your mind with a cup of strong Penang coffee.

  • Conference Sessions

    Conference Sessions

    Your registration serves as an all-access pass to all BE @ Penang 2019 sessions. It’s a packed schedule, so come prepared to learn from the best.

  • Networking Lunches

    Networking Lunches

    Lunchtimes are best enjoyed with good company. Make new alliances at the interactive spaces that line the conference foyer.

  • Networking Breaks

    Networking Breaks

    Fill up some coffee or tea, grab some snacks and head to the business hub or relax with other activities within the venue.

  • Themed Party

    Finale Party

    What better way to end a two-day conference with a finale party with your new-found friends. Let your hair loose and groove to the music that will rock your socks off!

  • Workshops


    Learn from specialist industry leaders in exclusive international workshops right here in Penang. World-class facilitators flown in specially for you.