Business events or BE is an industry that is highly competitive and in order to be successful, it is important to stay ahead of the curve and be innovative. Events are bid for years in advance, sometimes 6 years or more before the event. It is therefore imperative for the industry players to be prepared for future business now.

In order for BE - the industry, the businesses, the players and professionals - to be successful in the future, we have to BE OF THE FUTURE NOW.